I have been around long enough to see the dates, meanings, and traditions associated with many holidays go through enormous changes, often with much hand-wringing nostalgia for some mistily misremembered past.
Like it or not, Black Friday, Thanksgiving shopping and Cyber Monday ARE the new traditions with which we kick off the "holiday season". I believe it to be a tradition which will endure and change until it is slowly supplanted by something else, and will outlive the outcry of the reactionaries, as usual.
Since it is what is the best thing to do is to accept and enjoy it. In the words of Ram Dass, "Be Here Now".
From the 2005-"Live on Broadway"-version, with the New York Philharmonic under conductor Marin Alsop. Dr. Pangloss: Sir Thomas Allen Candide: Paul Groves Cun...