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Ken and Andy further lower WFMU's already abysmal standards as the program enters its death throes. Stunt radio which subjects the radio audience to concepts and topics which mature adults should not have to endure. Find the fatal flaw. (Visit homepage.)
August 2, 2017: Making the Kickstarter Video by Watching the WFMU Billboard Focus Group
Andy has returned from vacation at Kitty Hawk, where he gave his wife face time every day. The billboard effort is underway, and Ken and Andy have work to do. They need to create promo videos for their Kickstarter campaign, and they need to converge on a final idea of what to display on the billboard.
Kimzilla arranged for a focus group with real civilians at the Newport Center Mall, where mockups of 10 billboard ideas were presented to 12-13 people. Video footage was taken. It is determined that Ken and Andy have three videos to shoot for the Kickstarter campaign - 1) Intro/setup, 2) Analysis of the focus group results, and 3) Summary/wrap-up.
Cameras have been placed in the studio. Before reviewing the focus group, Ken and Andy attempt to shoot the Intro video. Things go a bit off the rails - numerous takes are needed, and Andy prays to God to strike Ken dead, but after some chaos and five takes, the video is basically shot.
Next up, a review of the focus group results. The self-effacing humor approach doesn't seem to land well with this group, and the prevailing reaction to many of these types of ideas is to be baffled, confused, insulted, and unclear if this advertisement is even for a radio station. Straightforward jokes, such as "4 out of 5 doctors recommend WFMU, the fifth doctor is an asshole" are received much more positively. Andy’s much discussed “dead mother” idea goes over quite poorly, offending most of the group. Racially inspired billboard ideas also are not popular, with "100% Jew Free" being described as "insensitive" and "cringe-worthy". The "Rihanna, Bieber, (Charles) Manson" billboard is well received - turns out there are several Charles Manson fans in the group. This one may well be the winner of the focus group.
A Summary video is quickly assembled as the show comes to a close.
Recap by Andrew M.
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